Amazon will withdraw Kindle from China, and other businesses will continue to operate there

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Amazon will withdraw Kindle from China, and other businesses will continue to operate there

Reuters reported in December last year on Amazon’s deep, decade-long effort to win favor in Beijing to protect and grow its business in China. The report detailed how the Kindle business was one it had sought to expand in China and cited an internal 2018 Amazon briefing document that said by the end of 2017, China had become Kindle’s largest global market.

Story Highlights

  • “We remain committed to our customers in China. As a global business, we periodically evaluate our offerings and make adjustments, wherever we operate,” a spokesperson for Amazon said in an emailed statement. “With our portfolio of businesses in China, we will continue to innovate and invest where we can provide value to our customers.” Amazon’s remaining businesses in China include cross-border e-commerce, advertising, and cloud services. It shut down its China online store in 2019.

  • “Accounting for 40%+ of our world device sales volume”. Other Western internet companies, including Microsoft’s LinkedIn, Yahoo, and Airbnb Inc have cut services in or retreated completely from China in recent months, amid government efforts to tighten control over online content and new laws targeting data sharing and customer privacy.