Coca-Cola will also launch low-sugar and sugar-free versions of sparkling brands such as Thumbs Up, Sprite, Fanta, Limca and Maaza within a year to give customers more choice. The company is very encouraged by the market reaction. In the first half, he grew nearly 500% from the sugar-free segment. “Soon all brands will have low-sugar and no-sugar options,” he says. Coca-Cola also brings the revitalizing drink Charged to India under its best-selling Thumbs Up brand after testing it in Punjab.
“In India, we had our best quarter to date. and our system continues to invest in market availability and execution to drive growth,” said James Quincey, Chairman and CEO of The Coca-Cola Company. said on the company’s conference call on Tuesday.
The company, which aims to “be among his top five FMCG companies in India,” is preparing to reach a larger consumer base with its new product range, he said. Globally, Indian units account for just 2% of the business, and Coca-Cola He India plans to catch up in the next five to seven years. The company plans to increase home penetration in the Indian market.
Additionally, the beverage giant is also launching his Limca Sportz, which contains glucose and electrolytes. For this, she signed Olympic javelin champion Neeraj Chopra.
On Tuesday, parent company The Coca-Cola Company announced that its operations in India posted record volume growth in the second quarter (from April to her June). The company posted growth in break-bulk volume in the June quarter, aided by its sparkling soft drink portfolio and fruit drink brand Maaza.