Comfort, Uggs and Kanye are among the most important styles according to StockX

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Comfort, Uggs and Kanye are among the most important styles according to StockX

Having analysed search trends, it said searches for Telfar were up 1,050% year-on-year in the last month with Rick Owens ahead by 520%, Clot up 350% and Parra up 180%.

As well as this, it has identified a strong ongoing trend for consumers to seek comfort clothing and accessories that began during the pandemic lockdowns.

In fact, the company said “Kanye’s grip on the fashion world shows no sign of loosening with searches for ‘Kanye’ on StockX increasing by 90%”.  

As mentioned, Telfar that feeds into this trend is soaring at present and Ugg searches have risen fast, while “the polarising Yeezy Foam Runners have also seen a search increase of 1,750%”. This took ‘foam runner’ from number 1,143 on the search list a year ago to 68 this October.

Story Highlights

  • Ugg x Telfar

  • Other brands seeing spikes (albeit smaller ones) include New Balance and Sacai that have both risen 100%, Ugg up 80% and Panini that’s up 70%.

Meanwhile fashion designer Jeremy Scott, known for his pop culture influence, has seen a 1,720% increase in searches. Searches for Playboi Carti (+550%) and Daniel Arsham (+220%) have also risen strongly.

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