Out of 200 applicants, 10 were chosen. They run the gamut from beauty businesses to cooking to gardening. Maestro hopes to bolster businesses that didn’t get as much pandemic-related support as others.
For the next several weeks, they’ll get an accelerated course in business modeling, networking, marketing, and more.
In addition to learning business financial skills, they will have access to capital. Each will get up to a $20,000 grant.
“It is so important for them to have marketing strategy, and some of them don’t even know where to start,” Zavala said.
“We really want to give a space and give an opportunity for these minority businesses to really have access to education and have access to grant dollars,” said. Mari Zavala, executive director for Maestro.
But, it’s the educational component that Zavala sees as priceless.
“A lot of the businesses that we serve have not had the opportunity to go to a four-year, a higher education, or they haven’t had the opportunity to get certifications or get training,” she said. “That’s why we’re here.”
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