Jayesh Shah, Mars ice cream marketing director, said: “We know that Americans enjoy ice cream all year round, not just during the warmer months, so we wanted to deliver something special to fans for the holidays”.
The new product will be available in packs of 10 from October at selected retailers nationwide across the US.
The treat joins the current M&M’s ice cream range which includes ice cream cones and ice cream cookie sandwiches – available in vanilla, mint, classic and chocolate.
The M&M’s fun cups are filled with vanilla-flavoured ice cream, a chocolate swirl and mini red and green M&M’s.
He continued: “This year, ice cream and M&M’s lovers alike can celebrate the season with the flavors they know and love, but now with an additional hint of excitement and festive joy with our M&M’s ice cream holiday fun cups”.