Lemonis announced on social media that he awarded Urban Cookies Bakeshop a $5,000 grant. Instead of using the funds for themselves, Urban Cookies decided to pay it forward. They chose the nonprofit program For Goodness Cakes to be the recipient. The funds will be used to make and deliver fresh birthday cakes for foster children.
Breese said it all started when a customer came in and asked if they had heard of For Goodness Cakes and whether they accepted donations for cakes.
“For 18 months, our community kept us afloat during the lockdown and recovery. The least we could do was to use this money to give back,” Shaun explained.
“By partnering with Urban Cookies, we are fortunate to realize our dream of having an impact on Phoenix this year,” said Leslie Nilsen, who heads up the Maricopa County chapter of For Goodness Cakes. They recently launched here in Arizona and have already provided more than 100 cakes to foster children.
Owned by Shaun and Brady Breese, the central Phoenix shop was one of a handful of small businesses across the country to receive a grant from Marcus Lemonis, the host of CNBC’s “The Profit.” Lemonis wanted to help the owners of small businesses in the wake of the pandemic. The grants from The Lemon-AID Foundation were designed to foster a lasting impact.
“This is huge for us and such a WIN-WIN-WIN!” Shaun Breese said. She estimates the grant “will cover their costs to bake and deliver more than 160 cakes for foster kids in the Phoenix area.”
“My goal is to keep Main Street USA alive and well during the economic troubles that COVID-19 has brought to our small business owners,” Lemonis said. “Helping talented entrepreneurs, particularly women and minorities, who simply haven’t had the same resources and guidance available to them as many of us have. This foundation is here to build a bridge of knowledge and opportunities for those individuals in need of a chance.”
You might have heard of Urban Cookies. It won the Food Network’s Cupcake Wars competition and has garnered several awards for entrepreneurship and its charitable work.
Urban Cookies Bakeshop is located at 2325 N. 7th Street (7th Street between Thomas and McDowell roads) in central Phoenix. Copyright 2021 KPHO/KTVK (KPHO Broadcasting Corporation). All rights reserved.