Playfly Sports Properties Extends MMR Partnership with Villanova University to 2031-32

Playfly Sports Properties Extends MMR Partnership with Villanova University to 2031-32

The partnership with Villanova dates back to 2016 and has since included two men’s basketball national championship victories.

“Since we joined forces five years ago, Playfly Sports has been a wonderful partner for Villanova Athletics,” said Villanova Vice President & Director of Athletics, Mark Jackson. “Together we have forged new alliances in the corporate marketplace and created vital new revenue streams that help us better serve our student-athletes across 24 sports. We’re thrilled to announce this extension of our agreement and look forward to working with Drew Young and his team to continue to enhance Villanova Athletics.”

The extended and expanded agreement reflects Playfly’s commitment to fostering deep relationships with its collegiate partners. Now managing multimedia rights for approximately 30 unique properties, Playfly is forging partnerships with a digital-first mindset to help elevate these brands with innovation and strategic sponsorships.

As part of the new agreement, Playfly Sports will continue to manage all aspects of the corporate partnerships’ portfolio for Villanova Athletics, connecting brands with passionate Wildcat fans. Corporate partners will have new engagement opportunities to bolster their own brands through event sponsorships, promotions, hospitality and innovate digital and social media opportunities. Playfly Sports looks forward to enhancing current partner relationships and working with new local, regional and national partners to celebrate the rich tradition of Villanova Athletics and its talented student-athletes.

Story Highlights

  • PHILADELPHIA (November 9, 2021) – Playfly Sports, the leading full-service sports marketing company operating at the intersection of sports marketing, media, and technology, today announced a new 10-year agreement with Villanova University Athletics. The multimedia rights partnership will run through the conclusion of the 2032 school year and build upon the great local and national notoriety garnered with Villanova Athletics in recent history.

  • “Villanova Athletics has experienced monumental growth over the last six years,” said Mike Schreiber, Founder and CEO of Playfly Sports. “This continued relationship is an exciting opportunity for us to continue innovating and showcasing the Villanova brand on the national stage.”


About Playfly Sports
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of high school and college multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through CSL Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.