September 28 event: Here’s all that Amazon can reveal


Amazon’s hardware division responsible for the Echo devices is gearing up for another hardware announcement event on September 28.

Hoya: Amazon could launch wall-mountable smart speaker with an integrated display

The Hoya is expected to either be wall-mounted or used with an optional stand. The display on the Hoya is rumored to be 15 inches in size.

Amazon’s hardware division recently launched the Kindle Paperwhite and Paperwhite Signature Edition. The company’s star of the September 28 event is expected to be the Hoya, a wall-mountable smart speaker with an integrated Facebook Portal-like display.

Story Highlights

  • September has been a busy month for the tech world. In the short span of just 30 days we’ve had a Canon event for the Canon EOS R3, an Apple event featuring the iPhone 13 and Apple Watch 7, and now the month will end with an Amazon event on September 28.

  • At the event, Amazon is expected to launch a bevy of devices, including a 15-inch Amazon Echo display device codenamed Hoya, a new TV soundbar, and a second-generation Echo Auto device codenamed Marion that could even have wireless charging support. Here are more details!

What’s Hoya?: Hoya could be a digital home hub, photo frame

Bloomberg’s Mark Gurman and Priya Anand claim Hoya would serve as a control hub for smart home devices such as lights and appliances. When it isn’t serving that function, the device could double up as a digital photo frame or video calling device just like the Facebook Portal.

Its user interface is touted to have built-in support for weather widgets, timers, and calendars, too. Sounding alarm: Amazon could also launch its own TV soundbar

Another new product rumored to debut at the event is an all-new TV soundbar. Unsurprisingly, the device would feature Alexa support. Yes, there already are several soundbars that offer Alexa integration. However, Amazon has access to everyone’s sales statistics and it can control sales channels to zone in on interesting products. Dishonorably, Amazon then creates its own variations, usually priced cheaper than rivals.