Shaun White Launches New Ice Board to Launch Active Lifestyle Brand ‘Whitespace’

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Shaun White Launches New Ice Board to Launch Active Lifestyle Brand 'Whitespace'

A line of outerwear, snowboard hardgoods, and streetwear apparel will debut later this year.

“We’re beyond thrilled to partner with Shaun White in the development of an outdoor brand that’s truly rooted in greatness,” says Melanie Cox, Backcountry CEO. “Shaun is the G.O.A.T. of snowboarding, but has also influenced fashion, music and business outside of the sport. Snowboarding has always been an alternative sport and has blended music, arts, culture and lifestyle together. As a result, Whitespace will push the limits of style in the mountains and beyond, and we’re incredibly proud to be the trusted partner.”

Shop the Whitespace Freestyle Shaun White Pro Snowboard and be the first to hear about future Whitespace releases at www.backcountry.com/sc/whitespace.

For 25 years, Backcountry has been pushing the boundaries of outdoor style and the backcountry way of life, and the new partnership with Shaun, elevates that legacy. By fusing White’s visions and influence with Backcountry’s lived experience, Whitespace will evolve the culture of pursuit and resonate beyond just the snowsports audience.

Story Highlights

  • Backcountry will be the exclusive retailer for Whitespace, and to celebrate its launch, a release of limited Whitespace Freestyle Shaun White Pro signature snowboards will be available for purchase on January 13 at www.backcountry.com/sc/whitespace.     

  • The limited-edition snowboard launches just weeks ahead of Shaun’s fifth Winter Olympic Games, which begin on February 4th in Beijing, China. Engineered with Shaun’s insights, the inaugural board is designed to dominate in the halfpipe with the integrity and rideability of what White expects from the snowboards he rides. Each Whitespace Freestyle Shaun White Pro Snowboard will be hand-numbered, authenticated by serial number, autographed and wrapped in a custom leather band embossed with the year of inception. White will be riding the limited-edition board during the 2022 Winter Olympics in Beijing.

Media ContactsKatie Hostetlerrygr, Backcountry[email protected]

Jennifer PerosPublicist, Shaun White [email protected]

SOURCE Backcountry