Talisa Maraj has been appointed by Harley-Davidson as Head of LiveWire Finance

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Talisa Maraj has been appointed by Harley-Davidson as Head of LiveWire Finance

In a $1.77 billion deal, Milwaukee-based Harley said in December that it will merge with a blank-check company to take LiveWire public.

Story Highlights

  • Maraj, whose appointment is effective right away, formerly served as CFO of CGX Energy Inc. in Canada.

  • The company launched LiveWire last year, hoping to claw back lost market share, as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades.