In a $1.77 billion deal, Milwaukee-based Harley said in December that it will merge with a blank-check company to take LiveWire public.
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Maraj, whose appointment is effective right away, formerly served as CFO of CGX Energy Inc. in Canada.
The company launched LiveWire last year, hoping to claw back lost market share, as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades.