After initial challenges, Scoot under him expanded capacity and started new services including those to India. The airline also saw three years of operational profitability between 2015-2017. Wilson left Scoot to rejoin Singapore Airlines in 2016 but returned for a second stint in 2020.
“Air India is at the cusp of an exciting journey to become one of the best airlines in the world, offering world class products and services with a distinct customer experience that reflects Indian warmth and hospitality. I am excited to join Air India and Tata colleagues in the mission of realising that ambition,” Wilson said in a statement.
Wilson, a New Zealander, has a background in sales and commercial roles and rose from the ranks of management trainee in Singapore Airlines. When Singapore Airlines decided to set up its own low cost long haul airline in 2011, to compete with the likes of AirAsiaX, Jetstar and Cebu Pacific, it chose Wilson, then a general manager in Japan, to head the carrier.
Announcing his appointment Tata Sons chairman N Chandrasekaran said Campbell Wilson is an industry veteran having worked in key global markets across market functions. “Air India would benefit from his added experience of having built an airline brand in Asia. I look forward to working with him in building a world class airline,” he said.