The new collection includes almost 50 styles in sizes 5–18 priced between $6–$36. It “offers foundational wardrobe staples with all colors, prints, fabrics and silhouettes designed to work together,” Baker wrote in the blog post. “We designed Free Assembly Kids to seamlessly complement our adult collection with many of the above trends, like athleisure, plaid and cropped silhouettes, being explored in our latest drop for men and women as well. Just like the adult line, Free Assembly Kids is made with a commitment to sustainability – several pieces in the fall collection include organic cotton or recycled polyester.”
Related: Amazon, Walmart See Sliding Shares of Apparel as Style Returns to the Forefront
Amazon dipped from 18.4% in Q4 of 2020 to 14.4% in Q1 of 2021 to 13.2% in the second quarter of this year. Walmart, meanwhile, went from 8.2% to 7.0% to 6.5% in the same timeframe.
Amazon and Walmart have both seen their shares of the clothing and apparel category slip for the past two quarters, according to PYMNTS’ proprietary data released last month. Consumers have been choosing more stylish and trendy retailers to refresh their wardrobes as they have emerged from the COVID-19 quarantine of most of 2020.
“At its core, Free Assembly is all about delivering approachable designs, quality fabrics, modern silhouettes and fashion-forward details,” wrote Deanah Baker, SVP of men’s, kids and shoes for Walmart U.S., in the company blog post announcing the Free Assembly Kids line launch.
Walmart recently introduced a new assortment of Justice clothing for tweens and Wonder Nation apparel for kids in sizes 4–18. Free Assembly Kids joins the largest American retailer’s assortment of children’s clothing, and will feature seasonal collections throughout the year.
Both Amazon and Walmart saw their shares of apparel sales jump in 2020, as consumers steered toward comfortable clothing rather than high fashion.
NEW PYMNTS DATA: TODAY’S SELF-SERVICE SHOPPING JOURNEY – SEPTEMBER 2021 About: Eighty percent of consumers are interested in using nontraditional checkout options like self-service, yet only 35 percent were able to use them for their most recent purchases. Today’s Self-Service Shopping Journey, a PYMNTS and Toshiba collaboration, analyzes over 2,500 responses to learn how merchants can address availability and perception issues to meet demand for self-service kiosks.